Sportsmart is excited to announce our partnership with Football Federation Victoria (FFV) as official retail partner, with the three-year partnership set to benefit the entire Victorian football community.
The partnership was unveiled at today’s launch of the newly branded ‘Sportsmart Women’s Premier League’ – Victoria’s top-tier women’s competition – which kicks off on Friday night when Box Hill United hosts Ashburton Womens.
FFV General Manager of Commercial, Marketing and Communications, Anthony Grima, says he is thrilled to formalise FFV’s relationship with Sportsmart.
“This partnership will not only ensure commercial sustainability but will translate to major benefits for the entire football community,” says Grima.
“It will lift the professionalism of our organisation to a whole new level, while servicing the needs of all our key stakeholders including players, coaches, referees and most importantly our clubs, providing access to high quality teamwear, sporting equipment and retail products.”
With four stores across Melbourne and a strong online digital presence, we are a privately owned company and have been part of Melbourne’s sporting scene since 1969.
Sportsmart will also hold naming rights for all community junior leagues, proudly present FFV’s annual Club Administrators Conference and operate FFV’s future online shop.
Sportsmart director Gerrard Woods says it is an “exciting time” to be involved in Victorian football.
“We are delighted to play an integral part in supporting Victorian football and to also have the Sportsmart name attached to the Women’s Premier League,” says Woods.
“We see the excitement within the Victorian football family via the many grassroots clubs we already service, including several in the WPL who are a part of our Club Advantage program.”
Head of the WPL, Liam Bentley, welcomed Sportsmart’s association with the WPL.
“Women’s football in particular has been on the rise for some time, especially now in Victoria on the back of Melbourne Victory winning the Westfield W-League title,” Bentley says.
“We are delighted to have Sportsmart associated with the WPL.”