About us


Sportsmart’s mission: To facilitate and inspire everybody’s desire to participate in sport and fitness activities.

As a privately owned company, Sportsmart has been servicing Melbourne’s sporting needs since 1969. We are pioneers in offering Melburnians the best-valued sporting goods across all categories.

At Sportsmart, we aim to provide our customers with the best range at the best value for money with superior service. We strive to ensure all our customers enjoy a rewarding shopping experience.

Our blog provides expert training tips and thoughts on all things sport: from AFL to basketball, cricket, fitness & running, golf, netball, soccer and tennis.