It is common for many people to use social media as a tool to search for businesses and services. Using social media as a personal trainer can help you grow your personal training business. Social media cannot replace human contact, however it can provide you with a platform to communicate and share ideas.
As a personal trainer, you will be able to communicate with existing clients and connect with other personal trainers and mentors to share ideas and stay motivated. Plan a social media strategy, set objectives and goals such as:
- Engage with your current clients: create a group and start a conversation that will allow people to communicate with you. Post regular messages or even start your own blog to motivate your clients.
- Attract new clients: Send out e-newsletters, offer free seminars to new clients or offer special deals and competitions to entice new clients to try your service.
You can also use social media to stay in touch with other people in the fitness industry. You can share ideas with colleagues by joining fitness related groups.
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