Many sports clubs find it difficult to find and recruit coaches and officials for their clubs. The first place to start would be to look at anyone who has some involvement with the club. Whether they were past players, parents, senior players or friends. The reason for this is that these people have been associated with the club and understand the importance of recruiting new coaches and officials.
Different people coach for different reasons, they may want to support someone in their family who plays sport, they have a passion for the sport, they enjoy helping others and are heavily involved in community activities, they want to keep active or they may see coaching as an avenue to make new friends. Understanding what motivates people can help you in your recruitment campaign.
Younger people are eager to participate in coaching and it may be an idea to direct some effort towards them. They see coaching as an opportunity to learn more about the sport and also as a way of improving their knowledge of the rules of the sport so that they can improve their own performance.
Word of mouth can be very powerful in this situation. If your club looks after their current coaches and officials then these people will be the biggest advocates for the clubs. Use these people to speak to others in the community and encourage them to speak highly of the club and the positions available.
Many TAFE, University students and senior school students studying in the fields of sport, recreation, fitness or physical education are required to do work experience or work placement with a sporting organisation. This is a win-win situation for both the club and the students. Make contact with these institutions and offer students the chance to do their work experience at your club.
Your club may also want to consider implementing a scheme which requires senior players to take on casual coaching role with junior players. For example, each senior player is required to umpire at least one junior game every season. If you choose to do this, it is important that you recognise that these coaches may have less motivation then volunteers and you will probably need to introduce incentives.