SPOTLIGHT ON: CALLAWAY GOLF

by Golf Manager, Mic Walsh

The Callaway Golf Company was founded by Ely Callaway Jnr in 1983. Callaway is responsible for a great deal of the modern club shape and design. The iconic ‘Big Bertha’ was the club that started the revolution in drivers, and was even referred to as a substitute for the name ‘driver’ throughout much of the 90s.

Callaway Golf has been at the forefront of design and innovation from its beginnings. Callaway spends more than $100 million yearly on research and development, and owns the majority of all advances in golf. Callaway is responsible for clubs like the ‘Big Bertha’, the ‘2 Ball’ putter, the soft insert putter, the ‘bore through hosel’ design, and the low drag dimple patterned golf ball, developed by using technology that belonged to Boeing.

Located in Carlsbad California, Callaway is the largest producer of golf equipment worldwide, as well as one of the finest. The detail, technology and performance of the Callaway brand makes it sought after by all types of golfers. Although it produces some of the most forgiving clubs on the market, in recent times Callaway has also produced some of the best performance models too.

Good news for golfers in Australia: Callaway has a huge presence here. The Callaway Fit Centre in Rowville is on the cutting edge of club fitting and is available to be used by Sportsmart Golf customers through a referral from our staff. The new range of Callaway equipment is being used by many players on tour and is available in store now. Players such as Phil Mickelson, Henrik Stenson, and Jim Furyk have been with Callaway for a while now and enjoy the performance part of the brand. New big hitters like Jason Kokrak and Tony Finau have also proven to people just how long the technology can be; both players average over 275 metres per drive.

Callaway is running a great special at the moment to promote its new XR iron range. Buy any 7 piece set of the new XR irons and get an XR Hybrid (valued at $309.99) FREE. This deal is only available through preferred stockists of Callaway Golf product, which luckily for you, includes Sportsmart Golf. So, come in and be fitted by our expert staff, or organise to be fitted at the Callaway Fit Centre, before 31st August to get this great deal.

Shop Callaway Golf in store or online with Sportsmart Golf.

Happy golfing!

Callaway promotion

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