WHY LOCAL SPORTING CLUBS NEED A WEBSITE

Most local sporting clubs have a website or some kind of online presence. It is very important that sports clubs create a website for themselves as a way of further promoting their club and reaching a wider audience. Try not to restrict your club to simply having the free and generic systems that are offered by your league. They are usually dull and your club is likely to be lost amongst all of the information provided.

Your website should be functional, that is allow users to click on a variety of things and be able to gather information in a simple way. Making your website too complicated will discourage users from coming back. It also has to be professional and appealing to potential sponsors. If you contact a potential sponsor, the first thing they will do is look at the club’s website. This will be their first impression of your club and could potentially be the reason why you gain a new sponsor or lose them.

You can also use Google Analytics to see how your website is going. Google Analytics enables you to track your website statistics, such as where people are coming from, what pages people are viewing, plus much more valuable information. From this, you can see where you need to improve your website or where your website is generating lots of interest. This program can be a great tool for support and building your website.You can also use this tool as a way of attracting sponsors. You can provide your sponsors with valuable information about how popular their logo’s or pages are on your website, how many clicks they generate etc.

Having a club website is essential, it is a way to communicate information to members, supporters, sponsors and any other individuals who have an interest in your club. You do not need to be a graphics designer to put together a functioning website and there are many websites out there that can provide you with information on how to get started.

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